vibrating mascara-at the drugstore?!

Maybelline will be the first drugstore brand to launch a vibrating mascara. This mascara will debut at select drugstores in June and will retail for $14.95. For one day only (May 18th 2009) it will be available for purchase online at,,, or

Maybelline promises intense color, increased thickness, 75% longer length and clump free lashes. This vibrating mascara delivers 7,000 vibrations per minute with just a click of a button. The Pulse Perfection battery lasts a minimum of 130 applications. Assuming a consumer applies the mascara once a day, once activated, the battery will last 130 days, or over 4 months.

As I am the Biggest Sucker On Earth, I will most definitely be up at Walgreen’s on 5.18. I’ll let ya know!

May 5, 2009

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  1. Tess says:

    wouldn’t you want to be still while applying mascara? Hmm??

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